Fried rice is a beloved dish in Malaysia, enjoyed by people of all ages. For food businesses, it’s a versatile, high-profit menu item that can be customized to suit different tastes. Whether you run a cafe, restaurant, or catering service, mastering fried rice can boost your sales and customer satisfaction.
A luxurious fried rice packed with prawns, mushrooms, and vegetables, ideal for festive menus like Chinese New Year and banquets.
Perfect for: Catering, special occasions
Profit Drivers for Food Business:
Seasoning Suggestion: SERI-AJI® Yong Chow Fried Rice Seasoning
A Malaysian classic with anchovies and chili padi, delivering a spicy, smoky taste that reminds customers of home.
Perfect for: Local menus, mamak-style eateries
Profit Drivers for Food Business:
Seasoning Suggestion: SERI-AJI® Kampung Fried Rice Seasoning
A refreshing and premium fusion dish featuring citrusy pomelo and popping fish roe, great for modern menus.
Perfect for: Fusion restaurants, trendy cafes
Profit Drivers for Food Business:
Seasoning Suggestion: SERI-AJI® Yong Chow Fried Rice Seasoning
A balanced and nutritious fried rice with crunchy kai lan and juicy shrimp, ideal for health-conscious diners.
Perfect for: Local Chinese restaurants, office lunch caterers, family restaurants
Profit Drivers for Food Business:
Seasoning Suggestion: SERI-AJI® Kampung Fried Rice Seasoning
A spicy, tangy Korean-inspired fried rice that attracts young and adventurous diners.
Perfect for: Korean fusion menus, Korean-Malay fusion spots, food trucks
Profit Drivers for Food Business:
Seasoning Suggestion: SERI-AJI® Anchovy Fried Rice Seasoning
Fried rice is more than just a side dish, it’s a customer favourite and a business-boosting menu item. With the right techniques and seasoning, your fried rice can stand out from competitors. Here’s why you should include it.
✔ Universally loved Asian comfort food – Malaysians adore fried rice for its rich flavours and satisfying texture.
✔ Easy to customize – Use leftover ingredients or seasonal produce to create unique variations.
✔ High profit margin – Rice is affordable, and premium add-ons (like prawns or beef) increase perceived value.
✔ Perfect for any service style – Great for dine-in, takeaway, or catering, making it a flexible menu option.
Fried rice represents an incredible opportunity for Malaysian food businesses. By implementing professional techniques and using premium seasonings like SERI-AJI® Fried Rice Seasonings, you can:
✅ Transform a simple dish into a signature offering that builds customer loyalty.
✅ Maximize kitchen efficiency with quick-cooking recipes perfect for high-volume service.
✅ Create multiple revenue streams through dine-in, takeaway, and catering options.
Elevate your menu today and turn this staple dish into one of your most profitable offerings! Shop now for professional seasoning.
Ajinomoto Food Biz Partner
