Do you know 83.2% of Malaysian consumers first search for information about their goods and services on the internet before making their purchase decisions?
Also highlighted in the same study on the Effect of Online Reviews and Crowd Cues on Restaurants of Choice of Customers, research has shown that consumers are more inclined to choose a restaurant based on higher online review ratings.
Not only that, 25% more people turn to customer reviews on sites such as OpenTable, Yelp, or TripAdvisor rather than the reviews of professional food critics.
To consumers, online reviews are a vital source of information for the choice of restaurants, and at the same time, it is a way for food service business owners to either make or break their restaurants.
As good reviews improve dining intentions and bad reviews adversely affect the reputation of a restaurant, it’s only smart to work towards encouraging customers to review your restaurant positively.
Not sure where to start? Note yourself these tips to really give you the edge to establish a higher star rating!