Facebook is one of the most used social media platforms and it is highly effective to promote your business but how do you start?
Facebook, while having so many users is attractive for businesses to grow their presence but having such a large community also means that you will need to plan a strategy to be effective when promoting on the platform.
Every reliable business needs a proper business page that people can rely on to provide the right information.
There are so many businesses out there that may share the same name or type of cuisine so how do you separate yourself from them?
Well. that’s with an official page that your business has verified.
Providing up-to-date information such as operation hours, location, food pricing, promotions, and even the latest SOP updates that your business is operating is important for a positive user experience even before visiting the physical location.
Although it might seem like a difficult task, consistency is key here. Create a schedule for your posting and stick to it.
It is important to know that your business is consistent in providing content and updates, it conditions the viewers to keep an eye out for your business page as they know that you are going to be active.
Something that will give your business page more engagement is also consistently posting video content.
No one can get tired of seeing delicious food so why limit yourself when video contents generally attract more engagements.
It’s not enough just to have a page for your business. You need to know what your audience is saying and how you can connect with them.
By joining Facebook groups with a specific interest, you are able to target the right audience because they are already there for you.
ou are also able to target specific demographics since the groups are most likely to have similar behaviors or likes and dislikes.
This is where your brand comes in and promotes to these specific groups which allows you to target them more effectively.
Always list any events or reservations requirements for promotions that your food business is planning to host.
Whether it’s a buffet, live performance night, or even a valentines’ promotion, it is important to list them on Facebook so that your viewers are constantly up to date.
The most important thing about promoting on Facebook is consistency and don’t be too afraid of experimenting with new promotional activities.
Being safe and generic with postings will not help your business to go too far.
Not sure what to post? Stay tuned for more inspiration on how to promote your food business so you start sharing them with your customers!
Ajinomoto Food Biz Partner
