Monosodium Glutamate (MSG) is a flavour enhancer widely used in the food industry to bring out the umami taste. In Malaysia, MSG is a staple in many commercial kitchens because it intensifies flavours without overpowering dishes. Whether in street food, restaurant meals, or packaged snacks, MSG helps create a richer, more satisfying taste that keeps customers coming back.
For food businesses, MSG offers several advantages, including enhanced flavour with less salt, a cost-effective way to elevate taste, and an overall improvement in the satisfaction and appeal of the dishes.
MSG provides a strong umami boost with ⅔ less sodium, helping to reduce the need for excessive salt. It’s an excellent choice for health-focused menus, catering services, and meal prep businesses.
Example: Adding a pinch of MSG to soups, broths, or sauces enhances depth without extra salt.
MSG is a more affordable option than many spice blends or premium ingredients, which works across Malaysian, Chinese, Indian, and Western cuisines. Compared to regular MSG, AJI-NO-MOTO® PLUS requires only ½ teaspoon (3g) per serving, making it even more cost-effective without compromising on flavour.
Example: Suitable for Stir-fries, fried noodles, marinades, and curry base dishes.
MSG ensures uniform taste and balanced flavours across all servings, which can increase customer satisfaction, leading to repeat business.
Example: Adding MSG to dishes during cooking or marination can enhance their richness.
Many Malaysian food businesses hesitate to use MSG due to persistent myths, particularly the outdated claim that MSG causes headaches or nausea. However, modern science and global health authorities confirm MSG’s safety.
In the food business point of view, train your staff to knowledgeably explain these facts when customers ask. Example with a simple statement like “We use premium Ajinomoto MSG, a naturally fermented flavour enhancer approved by health authorities worldwide.” could boost customer confidence while positioning your business as transparent and professional.
For food businesses in Malaysia, choosing the right MSG brand is critical for quality, cost-efficiency, and customer satisfaction. Here’s why AJI-NO-MOTO® MSG stands out as the top choice for kitchens and food service operators.
Natural, halal-certified fermentation with 99% purity and consistent quality for safe, professional use.
Strong umami impact reduces usage amounts, saving costs while maintaining long shelf life.
Used by top-tier hotels and restaurants, with expert support for commercial success.
Elevates both local Malaysian and international dishes with balanced, rich flavours.
Easily accessible through Ajinomoto Food Business Partner website with flexible bulk purchase options.
Get the most out of your MSG with these easy professional tips:
Train your team to measure carefully (just 0.2-0.5% of the total dish weight).
Highlight “Naturally Umami-Enhanced” dishes on your menu. Customers love this rich, savory flavour!
MSG is a safe, smart, and powerful flavour enhancer that can elevate your food business. By incorporating it into your recipes, you can reduce salt usage, cut costs, and improve taste, leading to happier customers and better sales.
Try AJI-NO-MOTO® MSG today and taste the difference!
Ajinomoto Food Biz Partner
