Ramadan changes the way people eat—and the way food businesses operate.
Between long fasting hours, unpredictable traffic, and packed schedules, many customers don’t have the time or energy to cook from scratch every day. Especially to those 9-to-5 hustlers. That’s where frozen food quietly becomes a lifesaver—not just for consumers, but for F&B operators too.
During Ramadan, customers are constantly juggling work, family, prayers, and buka puasa plans. Frozen food gives them flexibility—proper meals without the hassle.
Think:
When prepared, everyday meals are more manageable during a demanding month.
One thing customers do during Ramadan? Planning ahead.
Frozen food allows them to stock their freezer once and settle meal worries for days. For operators, this means:
When customers know they can rely on frozen food that tastes good and heats up well, they’re more likely to buy in bulk before Ramadan peaks.
Frozen food shines when it comes to meal extensions.
For example:
Soup, in particular, works beautifully—light, hydrating, and suitable for late-night or early-morning eating.
For food businesses, Ramadan kitchens can get chaotic. Frozen food helps bring things back under control.
Benefits include:
When staffing is tight and demand fluctuates daily, frozen solutions offer stability without sacrificing quality.
Today’s customers aren’t eating all meals at home—or all meals outside. They’re mixing and matching. Depends on their mood of the day.
Frozen food supports:
It meets people where they are—busy, tired, but still wanting something satisfying and familiar.
Frozen food isn’t just a backup option anymore. During Ramadan, it becomes a strategic solution—for customers who want convenience, and for operators who want smoother operations.
When done right, frozen food delivers:
And in a season where time, energy, and planning matter more than ever—that makes all the difference.
The real opportunity at Ramadan bazaars isn’t just Iftar—Sahur too!
Frozen packs help customers eat better, rest longer, and stay energised for the day ahead. And for operators, it opens a whole new revenue stream without extra peak-hour pressure.
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Ajinomoto Food Biz Partner
