Keeping your menu fresh and exciting is key to standing out in Malaysia’s competitive F&B scene. Viral food trends come and go, but the right ones can pull crowds, spike sales, and get your brand trending!
Let’s dive in and discover which viral trends you should add to your menu now!
This cool and sour drink is back in trend. It mixes lime, asam boi (preserved plum), and fizzy Sprite for a refreshing combo.
For food businesses:
This is a low-cost, high-margin add-on you can easily introduce. Make it more Instagrammable with decorative cups, crushed ice, and even chili flakes for a spicy kick. Consider using “AJINOMOTO” Lime Seasoning Powder to elevate the taste!
Crispy chicken tenders paired with a tangy honey mustard lime sauce are gaining popularity, especially among younger consumers seeking bold, international flavors.
For food businesses:
This dish is perfect for fast-casual menus and delivery services. Enhance the umami flavor of the chicken by incorporating AJI-NO-MOTO® into your marinade. For the sauce, a blend of honey, mustard, and a touch of “AJINOMOTO” Lime Seasoning Powder can provide a unique twist that sets your offering apart.
Mini burgers are trending due to their bite-sized appeal and versatility. They cater to customers looking for variety and are perfect for sharing.
For food businesses:
Offer a trio of mini burgers with different fillings to provide variety. Use TUMIX® Chicken Stock to enrich the flavor of your patties and AJI-SHIO® Flavored Pepper to add a subtle kick.
A burger with lots of melted cheese that overflows like a volcano. It’s creamy, cheesy, and very filling.
For food businesses:
Serve in a paper tray with a cheese-pouring moment to create a photo-worthy experience. Consider using TUMIX® Chicken Stock and AJI-SHIO® seasoning to level up your patty profile.
A halal-friendly Chinese-style roti filled with marinated beef or chicken. Savoury, juicy, and packed with flavour.
For food businesses:
Ideal for food trucks, Ramadan bazaars, and cafés. Use a soy-based marinade enhanced with AJI-NO-MOTO® to bring out the beef’s natural savouriness.
Steamed sweet corn mixed with stretchy cheese sauce. Sometimes topped with spicy flakes or crushed snacks.
For food businesses:
Perfect for night markets, dessert kiosks, and viral TikTok moments. Use flame-torched cheese or a creamy drizzle to set yours apart. The right balance of sweet, salty, and creamy is key.
Deep-fried mushrooms coated in salted egg seasoning. Crunchy and full of flavour.
For food businesses:
A good salted egg mix needs the right balance of savoury and sweet. Using AJI-SHIO® Flavoured White Pepper can help round out the flavour.
Malaysians love trying new and exciting foods, especially when they go viral! Keeping up with food trends helps F&B businesses:
By adding trending foods to your menu, you can stay relevant and keep customers coming back for more.
KL’s food scene is always evolving, keeping up with trends can elevate your F&B business fresh and exciting. Use these viral ideas to update your menu, and don’t forget to level up the flavour with trusted seasoning from Ajinomoto Food Biz Partner. With the right combination, you’ll serve up food that’s not only delicious but unforgettable.
Ajinomoto Food Biz Partner
