Food Business -
HomeBiz Talks Frozen Packed Food Business: Your Next Opportunity in Food Service Business
How many times have you purchased frozen-packed food as a customer? We believe you would have experienced buying and consuming at least once during the past pandemic, or even at normal times for convenience. But have you ever thought about venturing into frozen-packed food as an expansion of or an alternative to your current and upcoming food service business?
In this article, learn about some of the myths about frozen-packed food and what makes it a great option for your to start out or compete in the growing Malaysian market.
Myths around Frozen-Packed Food
1. Frozen-packed food is not as tasty and nutritious as fresh meals
It entirely depends on how you cook it! Freezing and reheating do not affect the taste of the meal. When it comes to nutrition, freezing food will not negatively affect their nutrients. Your packed food will not experience a change in the content of carbohydrates, fats, or protein, and vitamins and minerals are also retained when frozen.
2. Frozen-packed food requires a lot of additives and preservatives
Artificial flavors, colors, and sweeteners are often associated with frozen foods. However, as a small food service business owner or operator, you are in total control of what goes into your frozen food. Note that preservatives are not necessary to preserve the frozen food packs because the act of freezing in itself acts as a natural preservative. Not only that, by preserving protein, such as fresh steak with herbs, or your very own mix of seasoning can even help those flavours to penetrate the meat. The result? Bursting flavours when your customer take a bite after cooking.
Myths around Frozen-Packed Food
1. Brings convenience to your customer
Save your customers the hassle of buying fresh ingredients, cleaning, chopping, and cooking for more than an hour just to savor it in 5 minutes. Provide delicious, healthy frozen-packed food and attach clear instructions about how to reheat it correctly for the best taste and texture. Perfect for those who live a busy life or simply would like to take some days off cooking!
2. Longer shelf life, lesser wastage
Freezing packed food slows down decomposition by turning residual moisture into ice, inhibiting the growth of most bacterial species. You are able to prepare this packed food in advance and sell them for a longer time frame than freshly cooked meals, not having to worry about their quality and wastage.
Sell it at your store, restaurant, or even online. A reliable chest freezer is all you need to display so your customers can just grab and go. If your business is home-based, choose and work with a delivery service partner to get your frozen-packed meals delivered to your customers within their preferred time range. Unlike fresh food, these frozen meals will not suffer from spills, or leakage and leave you with dissatisfied customers!
4. Lower startup cost
This is especially true if you do not want to invest in physical space rental, equipment, and manpower at one goes from the start. Instead, all you need to do is some great recipes, knowledge on how to best freeze your packed meals, and a freezer. If you already own a restaurant, simply plan and allocate resources without a long list of extra elements needed.
The frozen-packed food business in Malaysia is gaining popularity but still has plenty of opportunities untapped. Hence, Ajinomoto Food Biz Partner encourages you to consider it as an option for your next big plan. Don’t forget to apply for relevant licenses and fulfill requirements needed by the Malaysian government as a food business operator too if you are planning to kickstart the journey of frozen-packed food!